The Tastemaker

The Tastemaster is a web-based reality TV series where six social media personalities go head to head to win a $10,000 prize.

Contestants include bloggers, web series hosts and developers, and others working in the online sphere. In each episode they must face a social challenge judged by a panel of online personalities, including Kelly Perdew of The Apprentice, Twitter's adventuregirl Stefanie Michaels, series host and blogger Shira Lazar, and a rotating roster of guest judges. Contestants who fail to rise to the challenge face elimination by public vote.

Controls in the center of the base of the player window give basic video functionality, allowing browsers the ability to pause and play the clips, and move forwards and backwards in the video. To the left of this controls allow fans to view their playlist and information about the video and share the videos with friends through e-mail or personal websites. Controls to the right allow browsers to view the episodes in full screen mode of adjust their volume.

Links at the top of the page allow fans to view other of The Tastemaker episodes or read about them.

New episodes are added to the channel every Monday and Thursday.